Abstract
An allegory published nearly 60 years ago titled ‘Chaos in the Brickyard’ (Forscher, 1963) spoke to the decline in the quality of research. In the intervening time, greater awareness of the issues and actions to improve research have emerged. Still, problems persist. This paper is intended to clarify some of the challenges, particularly with respect to quantitative research, then suggest ways the academe can contribute, in concrete ways, to the improvement of the quality of published research. The paper highlights where feasible refinements in research design and analytical techniques can be made and provides a guide to fundamental principles related to data analysis in research.
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