Research Progress and Hot Topics of Agricultural Products E-commerce in China

Abstract

E-commerce of agricultural products is an important way for transforming the mode of agricultural development, adjusting agricultural structure, and increasing farmers' income. To grasp the research hotspots and development trends of agricultural products e-commerce, this article uses the CNKI database as the data source, retrieves 2238 literatures with the title of "e-commerce of agricultural products" or "agricultural products e-commerce" as the analysis sample, and adopts research methods such as literature metrology, content analysis, and visualization to reveal the research reviews, hot topics, and development frontiers of agricultural products e-commerce. The results show that the research on e-commerce of agricultural products has entered a relatively mature period, and its research hotspots mainly revolve around "the supply chain of e-commerce of agricultural products", "the development issues of e-commerce of agricultural products", "the development models of e-commerce of agricultural products", "the marketing of e-commerce of agricultural products", and "the platforms of e-commerce of agricultural products". In recent years, scholars have focused on research frontiers such as "precision poverty alleviation", "influence factors", "rural revitalization", and "big data".