Research Pattern on Muslim Consumer Using Bibliometric Analysis

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The purpose of this study was to provide a bibliometric review of 284 publications on Muslim consumers for the period from 1991 to 11 April 2023. This paper adopted bibliometric analysis using Biblioshiny software. A total of 284 documents obtained from the Scopus database were extracted and analysed. Results show that there has been continuous growth in publications on Muslim consumers since 2011. The Journal of Islamic Marketing published the highest number of articles related to the topic. The most cited article was “Bank patronage factors of Muslim and non-Muslim customers” and the most used keyword was “religiosity”. A thematic map was generated to provide a general overview of the basic or transversal emerging, motor, and niche themes in Muslim consumer literature. Data presented in this study were extracted from Scopus and future studies may be expanded to other databases. This paper provides information and guidance for other researchers wishing to embark research on Muslim consumer.