Abstract
Started with the main evaluation model of customer satisfaction, this paper sorts out the research on mobile commerce customer satisfaction measurement: the related research on the influence factors of acceptance willingness of mobile commerce; the related research on customer satisfaction model of online shopping; the related research on the influence factors of customer satisfaction in mobile commerce and the related research on the evaluation system of mobile commerce service quality. Through quantities of document researches, there were few ones directly on M- commerce customer satisfaction measurement system and most were theoretical researches. It especially focus on induction about the factor index of customer acceptance of mobile commerce. And then it points out some research directions for measurement of M-commerce customer satisfaction in the future: For establishing the M-commerce customer satisfaction measurement system; the measurement of M-commerce customer satisfaction; classified measurement of M-commerce customer satisfaction; research of relationship between M- commerce customer satisfaction and customer loyalty.
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