Research on Value Management of Astronautical Enterprises in the Context of Military and Civilian Integration

Abstract

In the context of military and civilian integration, value maximization becomes an essential requirement for the self-development of astronautical enterprises. Therefore, the question of how to improve enterprise value becomes an important concern for astronautical enterprises. Based on profound research on theories relating to value creation and value management and useful experiences of well-known enterprises at home and abroad, and on the basis of the value chain theory, this paper closely combines the development characteristics of astronautical enterprises in the broader context of military and civilian integration, analyzes changes within the astronautical enterprise value chain, constructs the value management model of astronautical enterprises in the context of military and civilian integration.