Research on User Reviews Analysis Based on Sentiment Analysis from the Perspective of Social Networks

Abstract

Based on theories such as user resource relationship theory, attitude perception theory, and user behavior theory, this paper summarizes and explains existing sentiment analysis methods, and seeks practical paths and methods for analyzing and visualizing user reviews from the perspective of social networks. The paper aims to obtain the most authentic and effective feedback from the public. This enables the adoption of correct strategies to guide online public opinion, thereby fully leveraging the information and emotional feedback effects of comments, and promoting the shaping of a good social network environment.