Research on User Intention to Use Wearable Devices: Taking College Students as Examples

Abstract

As an electronic product with both intelligence and portability, wearable devices have broad market prospects, but there is a problem of low user intention to use. College students are the most enthusiastic users of emerging technology products. From a college student perspective, this study can accurately grasp the future consumption trends of wearable devices. Based on the technology acceptance model, combined with the contemporary problems of wearable devices and the characteristics of college students, this study builds the research model to explore the factors that influence college students’ intention to use wearable devices. The results derives from both confirmatory factor analysis and regression analysis indicate that perceived ease of use and health consciousness have a significant influence on perceived usefulness; perceived usefulness, perceived cost and innovation significantly influence college students’ intention to use wearable devices; there is no obvious correlation between privacy concerns and intention to use. These conclusions can provide support and inspiration for related enterprises to improve their products.