Research on User Experience Based on Competition Websites

Abstract

The design of the website interface has an impact on the user experience in all aspects. A set of relatively perfect interactive interface is often in line with the needs, cognition and behavior of the target user to form a good experience. In order for users to have a good experience in their use, subjective evaluation and usability evaluation methods are usually used to test and tune after the interface is designed. This analysis method has its limitations. For example, it cannot reveal the thinking process and psychological activities of the user and the interface in the interaction process for the designer, and provide the tester with the time and space information of the user’s search and processing process. This paper adopts more cutting-edge research methods. First, we analyze the usability of three websites of the same type and different structure, such as evaluating the effectiveness by task completion rate and error rate, and evaluating efficiency by operating time and operating path. Secondly, conduct eye movement experiments on users, further assist and re-verify the usability evaluation method, and analyze its dynamic interaction characteristics, and conduct a comprehensive user experience research on competition websites from qualitative and quantitative perspectives.