Abstract
With the rapid development of rural e-commerce, users will produce a large amount of disordered original log data on the platform. In order to give full play to the user data value of agricultural e-commerce, this paper combs the concepts of big data and user data of agricultural e-commerce, and presents the user data analysis service and application system architecture of agricultural e-commerce based on big data technology, so that big data can be used in agriculture. The application value in the field of Commodity E-commerce has been fully embodied, which has played a role in promoting the further development of e-commerce.
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