Abstract
In order to solve the problem of the transaction security in C2C e-commerce, this paper proposes an evaluation model based on cloud model theory. The created definition of the trust cloud and the standard cloud in the valuation model show the ambiguity and random of the trust and realize transferring quantitative data to qualitative data. This paper puts forward the synthesis, similarity calculation method and realizes comprehensive evaluation and decision-making based on trust cloud. The calculation examples show that the model is feasible and effective. So, a new trust evaluation model based on cloud model theory can make evaluation result more objective and real results.
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