Research on traceability and anti-counterfeiting management system of Chinese Baijiu based on big data

Abstract

As a traditional alcoholic drink and cultural symbol in China, Chinese Baijiu has developed and accumulated for many years, forming many world-class well-known brands such as Maotai, Wuliangye, Luzhou Laojiao and Langjiu. However, with the gradual expansion of Chinese Baijiu consumption industry scale and Chinese Baijiu consumption market, these brand Chinese Baijiu with high brand value and commercial profits were targeted by many counterfeiters, so that a large number of fake and inferior Chinese Baijiu products appeared in the market, disrupting the market. Due to the limitations of the current anti-counterfeiting and traceability technology, it is easy to be imitated and broken through by counterfeiters, making consumers unable to identify the authenticity of Chinese Baijiu products, which seriously infringes the interests of consumers and production enterprises. As a hot topic in many fields, big data can record information from one or more fields, forming a massive digital resource library with high utilization and research value. This project breaks through the traditional technical ideas, changes the single route, and designs and develops a traceability and anti-counterfeiting management system suitable for the field of Chinese Baijiu based on big data, combined with intelligent algorithms, integrating traceability, anti-counterfeiting, sales management and other functions. The key path of this system is one object dual code, digital coding, intelligent algorithms, multi client management, and front-end and back-end separation development.