Research on Tourism Brand Mascot Promotion

Abstract

With the development of China’s tourism industry, the promotion of tourism brand mascots should be further optimized. By improving the promotion of tourism brand mascots, the connotation of tourism can be effectively expanded, so as to attract more consumers to participate in tourism activities. Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands [1]. Therefore, this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.