Abstract
Mobile short videos are developing rapidly in the market with a powerful attitude under the background of the rapid development of digital, network, and mobile technologies. Especially since the outbreak of the epidemic in the past two years, netizens have been isolated at home. TikToks simple operation steps provide a broad space for the development of mobile short videos. Our country has gradually realized the popularization of TikTok. As a short video platform with the largest number of users and the best development in China, TikTok APP can represent the development level of China's new media field to a certain extent. Based on the SWOT analysis method, this paper studies TikTok from the four aspects of strengths, weaknesses, opportunities, and threats, and, combined with the conclusion, put forward rich policy recommendations with certain practical significance.
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