Research on the Ways to Improve the Service Quality of Tourism Enterprises in the Background of Digital Transformation

Abstract

In the context of the digital economy, with the continuous integration of digital resources and network organizations, it is an inevitable trend for enterprises to implement digital transformation of the network. The digital transformation of enterprise networks should be realized under the condition that each node enterprise is connected through resource sharing and complementary advantages. However, the connection of node enterprises under the background and characteristics of digital cooperation can generate various transformation methods, and it is necessary to explore the most effective transformation path through empirical research. In the field of value theory, the article attempts to apply "people-oriented" as an idea and a path to specific industries such as tourism. Aiming at the problems existing in tourism services, based on the concept of "tourism practitioners oriented", this paper proposes corresponding countermeasures to improve the quality of tourism services.