Abstract
In the process of rapid development of my country’s tourism industry, there are serious problems in the homogeneity of tourist destinations and tourism projects, which will affect the brand building effect of tourist destinations to a certain extent. Through the analysis of the design theory and design model of tourism destination image in the current development process of tourism industry, we can find that regional brand is the main core in the design process of tourism destination. Visual design plays an important role in shaping the brand image of tourist destinations. Therefore, we need to pay attention to the effective connection between the image design of regional tourism destinations, and explore the methods and approaches of image design for regional tourism destinations. Only in this way can the brand design level of the tourist destination be improved.
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