Research on the Two-way Interaction Between Voters and Political Parties in Elections

Abstract

In democratic politics in the Western world, the process of elections are full with direct interactions with voters. Hence, voters choice affects whether a political party can become the ruling party. Voters prefer to choose parties that are in line with their own interests, and political parties need voters support to win the election. This paper studies the two-way interaction between voters and political parties in elections. The needs of target voters will affect the political views and positions of political parties. Therefore, in order to gain support, the party will promise to carry out some policies that would benefit the target voters. While the voters affect political parties positions, the parties also affect the voters choices, and Brexit is an example worth studying. Through media and advertisements, parties promote their core values and achievements, shape the image of candidates, and belittle the opponents. In this way, the parties can affect the votes preferable party and thus win the election.