Research on the Transformation of Radio and Television Directors in the Media Convergence Environment

Abstract

In today's social context, the market landscape of various industries in China has become more complex, and the continuous development of information technology has greatly influenced the working methods of many sectors, promoted the transformation and upgraded of different industries. With the widespread application of the internet and information technology, traditional radio and television face significant challenges. To meet the needs of media convergence development, it is essential to optimize the content of radio and television based on the current development situation and accelerate the transformation of radio and television directors, thus addressing the shortcomings of the media market and adapting to the needs of the times. Therefore, directors, as a crucial link that impacts the quality and effectiveness of radio and television, must fully leverage the core advantages of radio and television media, explore scientific development paths, break through the current developmental challenges, accelerate their transformation, and promote the continuous prosperity of China's radio and television industry.