Abstract
With the emergence of a new generation of information technology, big data has become an important driving force for current social development. Digitalization has become the main direction of the transformation and upgrading of traditional industries. As the product of current informatization, big data includes data quantity, data quality and data analysis ability. It is used as two different ways to interpret the value creation of big data, making it clear that it can promote the transformation and upgrading of traditional industries through value creation. Then, it puts forward the traditional industrial transformation and upgrading path from the perspective of big data, namely the linear path of "traditional industry + digital" and the transitional non-linear "digital + traditional industry". Its path selection will be analyzed by combining external and internal factors.
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