Research on the Tourism Image Strategy of Small Towns Based on CI Theory

Abstract

In the material space where we live, villages, market towns and towns are several levels and stages that human settlements develop from low level to high level. Towns are symbols of high civilization in the process of social development of human being, and represent the level of civilization that human conquer nature and remake nature and furthest meet the needs of human. The development and research on the construction of towns are comparatively mature and perfect and have filled in every field. For the construction of relatively scattered small towns with small scale, weak economic basis and no high level of civilization, the research of all kinds of disciplines is relatively weak. The construction of small towns is a systems engineering with wide covering range and strong policy consideration. It has vital practical significance to ensure the construction and sound development of tourism image of small towns, promote the construction of socialism new countryside and implement rural modernization in our country through deeply researching scientific theories and methods of its planning and construction such as relevant policy, constructing mode and operation law, and using CI theory to solve problems existed in the construction and planning process of small towns