Abstract

In the development process of higher education in China in the new era, the construction of new liberal arts has become an important milestone. The idea encourages the integration and development of interdisciplinary disciplines and advocates a shift from a traditional discipline-centered model to an oriented model sensitive to social and market needs. In the face of this change, the course "Data Mining and Data Analysis" has introduced the concept of "OBE" (Outcome-Based Education), which is combined with project-based teaching methods to promote educational reform. This article deeply integrates the teaching reform of information technology tools, fully considering the professional characteristics and market demand, and integrates real project cases into the classroom in a task driven manner. Through the four links of demand acquisition, content integration, teaching module reconstruction, and evaluation mechanism optimization, it breaks the traditional talent training framework. This reform practice promotes the cultivation of students' multi-dimensional ability, enhances their employment competitiveness, improves the teaching quality of teachers, enriches educational resources, and provides impetus for the transformation and promotion of business and other related majors in the new liberal arts environment.

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