Research on the Sustainable Development Path of Folk Culture Village Tourism under the Background of “Internet + Industrial Resources”

Abstract

Folk culture village has beautiful village scenery and rich national culture connotation. With the accelerated development of folk culture village tourism industry, traditional villages become popular. In view of the problems existing in the development of folk culture village tourism in Yunnan Province, from the perspective of “Internet + cultural industry,” this paper studies and analyzes the distribution status, tourism resources status and economic industry status of traditional folk villages in Yunnan Province, and uses grey correlation method to further analyze the relationship between culture, tourism industry and Internet industry. The results show that thanks to the construction of the Internet platform, the resources of Yunnan folk culture villages are known by more and more tourists. The number of tourists in Yunnan folk culture villages has increased from 1486.26 million to 3362.41, and the tourism income has also increased from 7.7 billion yuan to 21.697 billion yuan, reaching a sustained growth state. The results of the grey correlation analysis of folk culture village resources show that the correlation between cultural resources and various resources in Yunnan’s folk culture villages is greater than 0.7, indicating that there is a strong correlation between cultural resources, Internet resources, tourism resources and industrial resources, with sufficient potential for development. In order to strengthen the sustainable development of folk culture villages, the convenience of the Internet and the integration of tourism resources can be used to create an “online + offline” tourism system to further increase the popularity of the villages.