Research on the Supply of Rural Sports Public Services in Liaoning Province under the Perspective of Rural Revitalization Strategy

Abstract

With the comprehensive implementation of the rural revitalization strategy, the contradiction between the growing needs of rural residents for a better life and the unbalanced and insufficient rural sports essential public services is becoming prominent, and there is an urgent need to reform the supply mechanism to meet the rural residents' pursuit of a healthy life. Through a literature search, questionnaire survey, and in-depth interview analysis, we analyzed the current situation of rural sports essential public service provision and the characteristics of the provisioning mechanism in Liaoning Province. It was found that the following problems still exist on the supply side: the single mode of rural sports public service supply, the fragmentation of rural sports public service organization supply, the spatial limitation of rural sports public service resources, and the weakness of rural sports consumption awareness and fitness consciousness. Therefore, we propose the countermeasure paths for rural sports public service supply: innovate the supply mode, diversify organization governance, enhance sports supply, weaken rural differences, optimize the supply mode, expand participation subjects, expand information channels, enrich talent team, improve residents' awareness, and promote residents' health.