Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic

Abstract

Since the end of 2019, the outbreak of COVID-19 has had a severe impact on the economy and peoples lives. In this paper, Freshippo was selected as the research object to discuss the problems and optimization strategies of its supply chain in the context of the epidemic, to provide reference for supply chain management of fresh food e-commerce enterprises. The research methods used in this paper are literature review and field research. The epidemic has brought historic opportunities to the whole fresh food e-commerce industry represented by Freshippo, but also put forward higher requirements for the efficiency and flexibility of the supply chain. The fresh food e-commerce industry should optimize supply chain management for improving response efficiency and coping with epidemic risk, improve emergency support capacity, ensure freshness of goods and reduce wastage, and share supply chain costs.