Abstract
This study adopts a structural modelling approach, aiming at exploring the development status and influencing factors of the “farm-to-supermarket” model in the supply chain of fresh agricultural products in Chengdu city, as well as its impact on supply chain efficiency and market competitiveness. Firstly, through the literature review of the supply chain of agricultural products in Chengdu, we learnt about the problems of the traditional model and the background of the emergence of the “agricultural super-docking” model. Secondly, the theoretical framework of the impact of the “agricultural super-docking” model on the supply chain of fresh agricultural products in Chengdu is constructed by using structural modelling methodology, and then the relevant data of the “agricultural super-docking” model in Chengdu are collected through field research and empirically investigated by using Structural Equation Modelling (SEM). SEM) was used to analyse the data empirically.
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