Abstract
To develop Sea-rail Intermodal Enterprise Alliance is an efficient approach to reduce the transport cost and expand the market of Sea-rail Intermodal Enterprise Alliance. This article investigates the “four-stream” relationship between operation entities of Sea-rail Intermodal Enterprise Alliance on the basis of supply chain, and analyzes the current situation and necessity of the development of sea-rail intermodal transport of Ningbo zhoushan port. According to AHP to build the model of allies’ choice in Sea-rail Intermodal Enterprise Alliance, calculate and obtain the 5 most essential factors in strategy of Sea-rail Intermodal Enterprise Alliance. Finally, according to the analysis results, the countermeasures and suggestions such as improving the transportation network, establishing the data center, reforming the distribution mechanism, adjusting the management system, and perfecting the policy and regulation system are given.
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