Abstract
The development of the network and the completion of the logistics infrastructure have provided a development platform for China's express delivery industry, which is considered to be an important part of the economic system. S.F. Holding is a leader in the Chinese express delivery industry. Therefore, this paper provides help for investors to make reasonable and appropriate decisions by using the SWOT and PEST model to evaluate the investment value of S.F. Holding, and to improve the return of the capital market. At the same time, it aims to help the managers of S.F. Holding to recognize their own value and discover their potential risks in time.
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