Abstract
In order to research on the stiff function of network media, this paper selects a special group-male teachers as research objects, analyzes comprehensively from the perspective of communication science, summarizes how the image of this group is set up in network media and what kind of communication effect is generated, and makes suggestions, which are expected to be beneficial for network media to exert effective function in public opinion supervision.
Highlights
Lippmann, American politician and journalist, pointed out in Public Opinion that media has a special function
They become accustomed to the media’s “hypnosis”. This function of media becomes an important way to teach the public. Such phenomenon appears in traditional media whilst it is more obvious in network media
It could be seen from the above statistical data that in reports made by network media on male teachers, the amount of negative reports are far more than that of positive reports
Summary
Reports of this nature include two images: hero type and ideal type. In reports of hero type, male teachers rescue others and have selfless images. In reports of ideal reports, male teachers are morality models who have good teaching style and morality (please refer to table 2). The theme of such reports is to resound through the good characteristics of male teachers and to establish “hero” and “model” images for male teachers, who set good examples for the public. Because the description of the characters in the reports is not clear enough, the character image is quite weak and has no strong influence effect, which will not leave deep impression on readers (please refer to table 2)
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