Research on the Significance of Big Data and Artificial Intelligence Technology to Enterprise Business Management

Abstract

With the continuous development of information technology, China has officially entered into the era of big data, the enterprise business management has realized intelligent business management based on information technology, and the arrival of the era of big data has to some extent reduced its management and risk costs and improved its work efficiency and economic benefits, but at the same time, it also faces a series of challenges, such as with the continuous expansion of business scope. As the business scope continues to expand, its current management model cannot meet the development needs. The integration of artificial intelligence technology and enterprise business management has become the main trend of future development. The application of big data technology to corporate business management enables the production of products and the creation of product value in the direction of socialization, increases the mutual influence between companies and consumers, and enhances the fairness, openness, and justice between corporate development and consumer activities. In this paper, after a detailed understanding of the current situation of the combination of artificial intelligence technology and enterprise business management, we focus on the application path of artificial intelligence technology in enterprise business management and finally elaborate the future development direction of artificial intelligence technology in the field of enterprise business management, hoping to further deepen the relevant personnel’s understanding of artificial intelligence. Analyzing the current situation of business management development in China, this paper proposes applying big data technology and artificial intelligence technology to enterprise business management work and proposes a new model to bring new development opportunities and development directions for enterprise business management work. The big data technology proposed in this paper is based on cloud platform services, while artificial intelligence based on neural network is embedded in the cloud platform for enterprise business management services.