Research on the Shooting Techniques for Online Interactive Video Production and Audience Understandings of Popular Science News Feature: Using Environmental Issues as an Example Subtitle as Needed

Abstract

Science is an important part of human life. To communicate environmental information adequately and effectively, the mass media need to provide suitable information and channels so the community can acquire new information, and thus generate innovations. In addition, new media have become quite important and convenient to a new generation. The purpose of this study is to investigate ways to shoot and produce an interactive short film for new media regarding popular environmentally-important issues that will increase audience learning and involvement. The researchers chose to use as a sample topic an environmental news feature issue: ways microplastics spell big problems for future generations. This application paper indicates methods of producing an interactive popular science video step-by-step, and especially focus on shooting methods, one of the most important parts for producing short films. Having produced an interactive short film, the researchers launched two focus group interviews of 12 audience members to discuss their perceptions and understanding of this short film. This study aims to compare their interests, perception and understanding regarding this popular science short film against the skills involved in video shooting and production to gain insight into the factors which affected audience understanding of the film.