Abstract
The NBA All-Star Game (NBA All-Star Game) was first held by the National Basketball Association on March 2, 1951, and has evolved into an annual exhibition Game featuring NBA stars. The modern All-Star Game has evolved into a seven-day “All-Star Weeken”. The paper is about figuring out some problems during the NBA All-star weeks. This article analyzes the factors, challenges, and corresponding strategies for the success of the NBA All-Star Game. Even though there are so many issues that this paper needs to consider during the NBA All-Star game, this paper also proposes some solutions for each issue. In short, although economic interests drive the NBA All-Star Game, it always reflects the value concept of “people-oriented and service first”. It is a comprehensive embodiment of the coexistence of diverse cultures in the United States and the humanistic care of the youth and the disabled. Finally, it is pointed out that the NBA All-Star Game can also provide enlightenment to the development of other sports events.
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