Research on the Role of Self-media to the Brand of Private Universities

Abstract

The competition among private universities in terms of talent introduction and school resources is becoming increasingly fierce. Improving competitiveness through brand building has become a problem that private universities must face. In the management of private colleges and universities, brand operation and management is an important content, and it is even more important in the self-media era. In today’s era of deep influence from the media, marketing has become a necessary measure for all occupations, and competition between universities will naturally evolve into brand competition for private universities. Private colleges and universities must establish correct brand management concepts based on their own characteristics and the external environment, formulate brand marketing strategies to promote their own development, and create a more distinctive brand image of private colleges and universities. This article puts forward specific strategies by analyzing the status quo of brand marketing management of private colleges in the self-media era.KeywordsSelf-mediaPrivate universitiesUniversity brandBrand strategy