Abstract
Gastronomy tourism, as a new tourism mode with special interest, can not only stimulate tourists’ interest in experiencing local traditional food, but also better meet tourists’ personalized experience needs, which is highly respected by the tourism market. Based on the research of scholars at home and abroad, this paper takes Macao food tourists as the research object to study the relationship among tourism experience, perceived value and destination image. The results show that the tourism experience of Macao food tourists has a significant positive impact on their perceived value and destination image, while the perceived value of tourists has a significant positive impact on their destination image. Based on the above research results, this paper puts forward several suggestions for the sustainable development of Macao’s gastronomy tourism and makes a little contribution to the development of Macao’s gastronomy tourism.
Highlights
Nowadays, the homogenization of tourism is very serious
By combing the object elements of gastronomy tourism destination image, this paper discusses the impact of perceived value and tourism experience on it and constructs a hypothetical model
Shen et al.took Huashan Coffee in Gukeng Township of Taiwan as the research object to explore the relationship between tourism experience and destination image
Summary
Difference and special interest tourism can bring meaningful tourism experience to tourists, and reduce the damage to tourism destinations and make the development of tourism more sustainable[1]. Gastronomy tourism, as a part of special interest tourism, has gradually become the first choice for people to travel. Tourists' tourism experience and perceived value in the process of gastronomy tourism will affect their overall impression, belief, thoughts, expectations and emotions of the tourism destination. By combing the object elements of gastronomy tourism destination image, this paper discusses the impact of perceived value and tourism experience on it and constructs a hypothetical model. Taking Macao food tourists as an example, this paper makes an empirical study and puts forward suggestions for the development of Macao gastronomy tourism
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