Abstract
At present, China’s online travel companies are expanding their market share by continuously burning money, and most enterprises are in a profit dilemma. Future tourism is the competition of comprehensive resources, and the process of resource integration is directly related to the performance of online tourism enterprises, and it is also the key for online travel enterprises to win in the fierce competition environment. Therefore, this paper aims to improve the competitive advantage of online tourism enterprises by optimizing the online tourism enterprise resource integration process, which brings high enterprise performance to online tourism enterprises.
Highlights
The 21st century is an information era, and enterprises have created a new business competition environment with the help of information technology, and a new business mode of tourism, which is operated by the Internet as a carrier, is emerging as an online tourism enterprise
Future tourism is the competition of comprehensive resources, and the process of resource integration is directly related to the performance of online tourism enterprises, and it is the key for online travel enterprises to win in the fierce competition environment
The purpose of this article is to study online travel enterprise resources integration process and the relationship between corporate performance and to test multiple hypothesis, this paper puts forward to the empirical analysis of 430 questionnaires, the results show that the assumption of obtained data support
Summary
The 21st century is an information era, and enterprises have created a new business competition environment with the help of information technology, and a new business mode of tourism, which is operated by the Internet as a carrier, is emerging as an online tourism enterprise. JingYu culture reported earnings in the first half of 2017, according to JingYu culture net operating income of 2.696 billion yuan, up 163.02% from a year earlier, the loss of 256 million yuan, is double losses in the first half of the same period last year. The three companies’ net losses continue to grow and the current situation of online travel companies getting into a profit trap raises concerns
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