Research on the Relationship between Brand Value and Corporate Social Responsibility in Food and Beverage Industry

Abstract

This study combs the historical evolution of Chinese brand building and corporate social responsibility building, and combines it with the hot issues concerned by the public, proposes seven issues on the relationship between the performance of social responsibility by enterprises in the food and beverage industry to various stakeholders and the promotion of brand value, and gives analysis and explanation from five different theoretical perspectives. This study hopes to find a breakthrough and foothold to realize the growth of brand value of food and beverage enterprises, which can encourage relevant enterprises to perform their social responsibilities more actively.