Research on the Relationship between Brand Color and Recognition Degree Based on Computer Graphics Analysis

Abstract

With the increasingly fierce international competition, brand development has entered the “homogenization” era. If an enterprise wants to stand out from many brands, impress and be recognized by consumers, it is particularly important to create a distinctive brand image. Faced with fierce market competition, how to improve economic benefits, how to rationally allocate resources and how to win the trust of consumers have become the top priority restricting the development of domestic brands. For human beings, color is not only the physiological feeling of external things, but also becomes meaningful when human beings begin to understand and transform the world. The color system of a brand is the most important external feature of the brand, and its role in creating low cost and high added value for products is amazing. Combining with computer graphic analysis technology, this paper analyzes the relationship between brand color and its recognition degree, in order to give full play to the role of color as a bridge.