Abstract
Research on the Reason of Olympic Internationalization Success from the Cross-cultural Perspective
Highlights
The modern Olympics has a history of just over one hundred years, compared with ancient Olympics,the internationalization of the Olympics has shown great success both from the members of the organization, the scale of the Olympics and the worldwide Olympic-related activities, which depends on its cross-cultural features
A broad sense of Olympic culture is the sum of material and spiritual wealth created by the Olympics in practice
Which is the narrow sense of Olympic culture2? Olympic culture is a multi-culture dominated by western culture, it is a culture centered on education, and a culture taking sports as a carrier, and an advanced culture with great ideals and promotion.[3]
Summary
The modern Olympics has a history of just over one hundred years, compared with ancient Olympics ,the internationalization of the Olympics has shown great success both from the members of the organization, the scale of the Olympics and the worldwide Olympic-related activities, which depends on its cross-cultural features. The successful internationalization of the Olympics is due primarily to the leading organization-IOC, the cross-cultural structure: A.
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