Abstract
<p class="AbstractWCCM"><span lang="EN-US">For recently years, with the deep integration of informatization and industrialization, traditional manufacturing industries in China have been investigating for the road of transformation and upgrading. A Chinese garment enterprise, named Redcollar Group of China, has successfully transformed and upgraded to high-tech industry with high value added from labor-intensive industry. It is very important to explore the reason, method and business model it has created so as to provide some beneficial advice to China’s traditional manufactures. In this case study, indirect research, field research, comparison research and customers’ experience methods have been used. As a result, it is found that the enterprise has successfully created a C2M business mode of men's custom suits and has succeeded in producing customization suits with large-scale production efficiency. Being the first factory in the world by using industrialization measures to produce thoroughly customized men’s suits, the Redcollar’s C2M model is the revolutionary and disruptive radical innovation which breaks through the traditional suits making, the traditional clothing manufacturing model, the value perception of traditional manufacturing industry and the existing business regulations. </span></p>
Highlights
With the deep integration of informatization and industrialization, 3D print technology industrialization of the United States and intelligent manufacturing integrated with internet (Industry 4.0) of Germany have all become the two nations’ strategies respectively, and they try to achieve the personalized customization of large-scale industrial production
While at the same time, there was a Chinese private garment enterprise, Redcollar Group of China in Qingdao City, known as Redcollar, whose production, sale and profit all had increased by 150%, but its inventory kept zero(X
Under C2M business model, the factory produces suits according to the customer's personalized orders
Summary
With the deep integration of informatization and industrialization, 3D print technology industrialization of the United States and intelligent manufacturing integrated with internet (Industry 4.0) of Germany have all become the two nations’ strategies respectively, and they try to achieve the personalized customization of large-scale industrial production. It has more than 3000 employees with a registered capital of US$16 million. It has been awarded China’s Famous Brand, the Most Competitive Brand in China, etc. As a pioneer of China’s clothing brands, Redcollar has set up a business strategy of developing high-end men’s personalized Made-to-Measure (MTM) suit since 2003. It took 10 years to realize personalized men’s suit customization by way of massive production for which Redcollar had invested US$41.27 million in its 3000 workers’ factory laboratory. For more details about Redcollar’s C2M business model, this case study will reveal further
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