RESEARCH ON THE QUALITY IMPROVEMENT OF GUIZHOU TOURISM COMMODITIES

Abstract

With the rapid development of social economy, tourism has gradually become one of the pillar industries of national economic development in various provinces of China. As one of the western provinces with extremely rich tourism resources, and due to the strong support of the state and provincial government, the tourism industry in Guizhou has achieved rapid development. This paper aimed to enrich the localization of tourism commodities and improve the quality of tourism commodities and to provide suggestions for the construction of the quality improvement path system of tourism commodities in Guizhou. Through the methods of literature review, theoretical interpretation, field investigation, classic case analysis, in-depth interview and questionnaire method, we have defined the types of tourist commodities in Guizhou, existing problems with their manufacture and sales, as well as the opportunities and challenges, it is concluded that the ways to improve the quality of tourist commodities in Guizhou province are as follows: searching for characteristics, concentrating investment, cooperating management, classifying promotion, innovation management, association participation, brand maintenance, perfect certification, creative publicity, joint marketing, benefit sharing, inclusive co-construction.