Abstract
Green environmental protection is one of the key research topics today. Researchers have found that when apps are linked to green environmental protection, they often have varying degrees of promotional effects on traffic. At present, many platforms have carried out green environmental protection activities in a continuous manner. However, there is still a lack of unified explanation for the promotion mechanism of green plans on app traffic. Therefore, taking the Xianyu app, which actively carries out the Green Partner Program, as an example, the research topic of this article is the promotion mechanism of the Xianyu Double Eleven Green Partner Program on app traffic. The research methods of this article are survey method and comparative analysis method. The research results indicate that the Xianyu Double Eleven Green Partner Program has a certain promoting effect on app traffic.
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