Research on the Problems and Countermeasures of Yellow River Culture Communication

Abstract

Taking Dongying City, Shandong Province as an example, this paper discusses the current situation, challenges and countermeasures of the Yellow River culture communication. As an important part of the Yellow River basin, Dongying city has actively built the Yellow River cultural protection and inheritance system, promoted the Yellow River culture by editing and publishing cultural books, building historical and cultural exhibition rooms, and at the same time strengthened cultural exchanges and cooperation in an online and offline all-round mode. However, in the aspect of spreading Yellow River culture, Dongying city is faced with challenges such as stylized content, single communication channel and lack of communication effect evaluation, which limit the wide spread of Yellow River culture. Through the questionnaire survey of college students, this paper found that the Yellow River culture has an important influence in cultivating patriotism and promoting cultural inheritance, and has a certain social value and significance.