Research on the pricing strategy and sales model of agricultural products under consumers' poverty alleviation preference - Take Huangshaping Village as an example

Abstract

this study with consumer preference for poverty alleviation, under the background of sand ping village poverty alleviation, using the game theory and method, build the Stackelberg model, through mathematical deduction and Matlab simulation, analyze the consumer preference for poverty alleviation on the influence of agricultural products pricing strategy and sales model, in order to provide the important insights of agricultural products out of the dilemma. Considering the two sales models of online retail and live streaming with goods based on e-commerce platforms, the study finds that no matter what sales model you choose, the optimal pricing of the supply chain also increases with the increase of consumers' preference for poverty alleviation. At the same time, when consumers have a low preference for poverty alleviation, agricultural products suppliers should choose the live delivery mode, otherwise, they should choose the online retail mode. According to the impact of different sales models on the profits of offline retailers and e-commerce platforms, this study also finds that there is no strategy that benefits all supply chain players at the same time, that is, no Pareto dominant strategy.