Abstract
Rabbit is one of the intangible cultural heritages in Beijing, but with the popularity of modern smart products, it is gradually fading from the public’s view. In order to better protect and help the rabbit master and solve the problem of dying out, this paper will analyze its cultural connotation, artistic characteristics and other perspectives, and propose new inheritance protection strategies, including: the application of new technology to create “Rabbit” IP; Rabbit animation video, dynamic heritage dissemination; online and offline “Rabbit non-heritage festival” to enhance the interactive experience, breaking the geographical communication limitations. In short, the combination with the trend of the times through the public’s favorite way to let the rabbits back to people’s lives.
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