Abstract
In the era of the digital economy, the financing problems of some new agricultural business entities have been alleviated to some extent, but some business entities are still facing the dilemma of "Difficult and Expensive financing". Firstly, this paper analyzes the development status of the financing of new agricultural business entities in the digital economy era, then explains the existing problems and reasons for the financing of new agricultural business entities in the digital economy era, and establishes a SWOT analysis model. Finally, it gives some countermeasures and suggestions, such as establishing the intelligent mortgage financing mode for agricultural land, using "Blockchain+Big Data" to improve the credit information system, reducing the financing cost, and appropriately relaxing the financing conditions.
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