Research on the Present Situation and Strategy of Night Tourism Resources Under the Background of Global Tourism

Abstract

China's tourism industry is changing from "scenic spot tourism" to "global tourism". As an international tourism island, Hainan has long been well known. With the acceleration of the construction of Hainan Free Trade Port, Hainan tourism has developed rapidly. At present, the tourism industry of Haikou is entering a critical period of transformation and upgrading, and it is urgent to enhance the development concept, innovate the development model and seek new breakthroughs. In recent years, the academic research on tourism consumption is mainly based on the development direction of daytime tourism, but less attention is paid to nighttime tourism consumption. With the rapid development of night tourism and the gradual upgrading of tourism consumption, more and more tourists and local residents participate in night tourism activities. Based on the research of China's night economy development, this paper studies the development status of night tourism in Haikou City, Hainan Province, analyzes the bottleneck of night tourism development in Haikou city, and puts forward corresponding opinions and suggestions, in order to give full play to the promotion role of night tourism in urban tourism economy and promote the overall development of tourism in Haikou city.