Research on the popularization of Wuqiang New Year’s Paintings Cultural App from the Perspective of Intangible Cultural Heritage Protection

Abstract

The celebration of the “New Year” holds profound significance for the Chinese people, symbolizing both reflection on the past and anticipation of a fresh start. Wuqiang New Year paintings, characterized by vibrant colors and a diverse range of themes, not only depict the lives of ancient farmers but also adapt to the evolving times, bearing witness to the relentless flow of time.With the rapid development of mobile Internet, there is a growing demand for diverse information and entertainment. As a kind of application with the theme of spreading non-heritage culture, non-heritage culture App is gradually becoming an important way for people to acquire non-heritage cultural knowledge, enjoy cultural entertainment and cultural innovation. Based on the inheritance and innovation of Wuqiang New Year’s Paintings, this paper improves the protection and inheritance mode of Wuqiang New Year’s Paintings as well as the dissemination mode through the interactive design of the interface of the “Ji New Year’s Paintings” App and explores how to give new vitality to the intangible cultural heritage in the era of new media.