Abstract
With the economic slowdown in developed countries and the rise of emerging economies, reverse innovation from developing countries has had a profound impact on the global changes of multinational companies. As a global innovation diffusion model, it plays a vital role in the late stage of company innovation catch-up. Reverse innovation is about to become an important means to international competition, so exploring how to effectively carry out and implement reverse innovation is of great guiding value to the management practice of multinational companies. First of all, this article reviews the relevant literature on reverse innovation and introduces the research status of this topic. Based on this, through a vertical case study of three representative companies in China's high-tech industry (Huawei, Galanz and Mindray), the article explores the innovation and development process of their products from three stages of imitation innovation, independent innovation and leading technology, and summarizes the three companies in reverse innovation success path. Finally, according to the successful experience of the case, the article puts forward suggestions to promote the development of high-tech enterprises from three aspects of expanding emerging markets, improving independent innovation ability and actively using policy resources, providing reference and inspiration for enterprises to improve innovation ability and accelerate internationalization process.
Highlights
Innovation is no longer just a privilege that high-income countries can enjoy alone
Enterprise innovation in developing countries is different from Western companies [2]
The background of reverse innovation is that emerging market economies are transforming into innovation centers, and the fiercely competitive environment forces multinational companies to innovate continuously to maintain and survive [9]
Summary
Innovation is no longer just a privilege that high-income countries can enjoy alone. It has achieved globalization. The background of reverse innovation is that emerging market economies are transforming into innovation centers, and the fiercely competitive environment forces multinational companies to innovate continuously to maintain and survive [9] They turned their attention to emerging markets so that they could formulate future growth plans. Multinational enterprises in emerging market countries have their unique advantages, and their reverse innovation activities have research value [18]. Based on this, based on summarizing relevant literature, this paper selects the following three representatives of Chinese high-tech multinational companies as typical research cases of reverse innovation, such as Huawei Technologies Co., Ltd. This is a useful supplement to the current academic research on international business, and another extension and expansion of research on reverse innovation, and it has essential guiding value for the management practice of multinational companies
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