Research on the Path of Internationalization Development of Chinese Herbal Medicine Industry: A Literature Review

Abstract

The Chinese herbal medicine industry covered by the concept of traditional Chinese medicine has made great progress in China. How to go abroad and play its unique medical role on the world stage with the help of the east wind of the "the Belt and Road" is the core of this paper. Up to now, most of the theoretical research on the internationalization of Chinese enterprises and traditional Chinese medicine enterprises is to comment on the adaptability and theoretical transformation of the internationalization theory of foreign scholars to the internationalization of enterprises. The relevant research mainly focuses on the two dimensions of internationalization entry mode and business form. By combing many management and internationalization theories, this paper hopes to extend the scheme combination in line with the international development of Chinese herbal medicine industry on the basis of existing theories, which has a certain reference significance for the international development of Chinese herbal medicine industry.