Abstract
In the process of globalization, the integration of world tourism is becoming more and more obvious. With the rapid development of China’s tourism industry, Tourism in many provinces and cities has become a pillar industry or key industry, The various risks it faces are also gradually highlighted. Driven by regional economy, the capitalization operation of national culture is considered to be an effective way to protect national culture and develop economy in ethnic areas. However, national culture has brought many social problems in the process of concrete operation. This paper discusses the realistic dilemma of cultural capitalization in the tourism development of Miao villages in Xijiang, This paper points out that only by clarifying the relationship between the stakeholders in the operation of cultural capital and further clarifying the marketing strategy of cultural capital operation can we ensure the sustainable development of national culture capitalization.
Highlights
With the development of world economy, cultural tourism has become a new way of mass life
The capitalized operation of national culture with the main purpose of "carrying forward national culture and developing national economy" is flourishing in some areas where ethnic minorities live in compact communities, and it is considered as an effective way to develop characteristic economy
The concept of cultural capital operation is specific to tourism, which can be understood in three forms
Summary
With the development of world economy, cultural tourism has become a new way of mass life. It is the unity of tourism cultural ability and economic capital, landscape is its form of existence. Referring to the understanding way of the new institutional economics, the tourism cultural system is the result of many games of social interaction, and it is a kind of secret system, which mainly USES the media as the tool and mutual flap-up as the means to establish the most secret and deepest institutions-the cultural norms and beliefs of tourism culture. In view of the above concepts, we can understand the "tourism culture capital operation", is in the government, tourism enterprises, operating under the guidance of the related subjects, tangible or intangible assets related to tourism to organically integrate, blend in culture in the tourism products, make cultural tourism products through the carrier, eventually forming a complete, subject of the concept of tourism culture, its purpose is to realize the value of tourism culture, the growth of benefits
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