Abstract
New retail is a retail model based on the Internet, using big data, cloud computing and other technologies to upgrade the production process, circulation and sales of commodities, and deep integration of online and offline and smart logistics. The new retail has aroused widespread concern from all walks of life, and the new retail industry has sprung up, which has also promoted the development of new logistics. By analyzing the relationship between new retail and new logistics development, the article explores the relationship and difference between new logistics and traditional logistics, analyzes the motivation of new logistics development, and proposes relevant measures to promote the development of new logistics.
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