RESEARCH ON THE MODEL OF UPGRADING SPORTS INDUSTRY INTO THE GEO-SPORTS INDUSTRY

Abstract

The sports industry is of great value and significance for national economic growth, job creation, and meeting people's growing needs. Sports do not only play an important role in promoting national progress and civilization, economic and social development and harmony, but also an essential means to carry out national and government lines, policies and guidelines. To expand the strategic international vision and new thinking of international cooperation for the adjustment of the sports industry's industrial structure and the upgrade of the global value chain, this article analyzes the sports industry form the perspective of geo-economics and proposes the model of the geosports industry which based on the strategy of the Belt and Road. The article establishes that geoeconomics is an interdisciplinary science consisting of geopolitics, economic geography, regional economics, and international trade. Geoeconomics focuses on economic competition and cooperation between countries for geographic advantage and focuses on the profound influence of geographic factors on geoeconomic behavior. Based on the definition of geo-industry, this paper proposes the concept of the geo-sports industry, and analyzes the advantages and value of China's sports industry for upgrading into the geo-sports industry from political, economic and cultural aspects. Furthermore, this article analyzes the model of the geo-sports industry from aspects of the guiding ideology, the theoretical basis, the ultimate goal, key industries, the path for obtaining interests and the basic basis. This paper believes that the geo-economic strategy and practice has a huge impact on the development of the sports industry. Finally, with its advantages in politics, economy and culture, especially the increasing prominent position in the national economy, this article believes the sports industry already has the conditions to upgrade into the geo-industry.